Heritage

“Novare Serbando” is our approach to preserving tradition while continuing to look to the future.

Our secret recipe was created by Bernardino Branca, and has remained unchanged for over 170 years, passed down from generation to generation. Now, they lie in the hands of just one man, Niccolò Branca. This recipe brings a taste of Milan, mixed with flavors from across the globe, creating “a sip of the world,” in each glass. As one of the first companies with an ethical code, we pride ourselves in constantly innovating the industry and looking forward while honoring our timeless traditions.  

1845

Bernardino Branca invents Fernet-Branca, a bitter that will make history. From domestic production to the opening of the factory in Corso di Porta Nuova: in Milan one of the most lively entrepreneurial adventures in Italy is born, the Fratelli Branca Distillerie.

1862

Stefano Branca enters the company and launches in new markets the products introducing them to the great international expositions of the end of the century. An immediate success!

1845

Bernardino Branca invents Fernet-Branca, a bitter that will make history. From domestic production to the opening of the factory in Corso di Porta Nuova: in Milan one of the most lively entrepreneurial adventures in Italy is born, the Fratelli Branca Distillerie.

1862

Stefano Branca enters the company and launches in new markets the products introducing them to the great international expositions of the end of the century. An immediate success!

Branca Brands